What Is Bounce Rate ?

Skip rate or bounce rate Bro Amos said 😀 (off and on again confounded with passageway rate)[1] is an Internet promoting term utilized as a part of web movement investigation. It speaks to the rate of guests who enter the site and “skip” (leave the site) as opposed to keep review different pages inside the same site.

A bounce occurs when a web site visitor only views a single page on a website, that is, the visitor leaves a site without visiting any other pages before a specified session-timeout occurs. There is no industry standard minimum or maximum time by which a visitor must leave in order for a bounce to occur. Rather, this is determined by the session timeout of the analytics tracking software.
R_b = frac{T_v}{T_e}

  • Rb = Bounce rate
  • Tv = Total number of visitors viewing one page only
  • Te = Total entries to page
  • Clicking on a link to a page on a different web site
  • Closing an open window or tab
  • Typing a new URL
  • Clicking the “Back” button to leave the site
  • Session timeout
  • Rb = Bounce rate
  • Tv = Total number of visits viewing one page only
  • Te = Total entries to page
  • Ps = Average Variable Page Load Speed

A visitor may bounce by:
There are two exceptions: 1) You have a one page website 2) Your offline value proposition is so compelling that people would see just one single webpage and get all the information they need and leave.
Updated more accurate measure of bounce rate is:
Bounce Rate = Total Number of Visits Viewing One Page Divided by Total Number of Visits Greater Than or Equal to the Average Variable Page Load Speed.
R_b = frac{T_v}{T_e} leq P_s
A commonly used session timeout value is 30 minutes.[2] In this case, if a visitor views a page, doesn’t look at another page, and leaves his or her browser idle for longer than 30 minutes, they will register as a bounce. If the visitor continues to navigate after this delay, a new session will occur.
The bounce rate for a single page is the number of visitors who enter the site at a page and leave within the specified timeout period without viewing another page, divided by the total number of visitors who entered the site at that page. In contrast, the bounce rate for a web site is the number of web site visitors who visit only a single page of a web site per session divided by the total number of web site visits.

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